Community Schools for Excellence
Public Education Campaign
877-Love-2-Learn

BUILD LOCAL AWARENESS USING THE CAMPAIGN


Here are a few ways that Coalition members and others can participate in the campaign:

  • Encourage media outlets (television, radio and print) to run the ads. Use any and all media connections that you have. Be sure to tell them why this message is important for your community to hear. Download the Campaign Press Release.

  • Tailor some of the ads to specific locales or to your own organization. Add your logo, a local phone number or website.

  • Use the 60-second television spot at local community meetings or run it in a continuous loop at your organization's annual conference.

  • Post campaign banners on your website. Click here to see how!

  • Build a local public relations campaign around the ads--for example, get them on drive-time radio and then arrange for your newspaper to write a story about your community schools.

To get more facts about the campaign, read
Strategies for Success: Making the Campaign Come Alive in Your Community.


If you have any questions on how you and your community can participate in the campaign, please post them on our Ad Council Campaign Discussion Forum or call Hayin Kim at The Children's Aid Society, (212) 949-4377.

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© 2000, Coalition for Community Schools
For more information, e-mail mailto:ccs@iel.org